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salesforce.com CRM Solutions
Each of these salesforce.com
CRM solutions are grounded in best practices collected from hundreds of thousands of sales professionals supported over three decades. You will increase the velocity of your sales cycle, eliminate sales bottle necks and maximize your sales team’s effectiveness in less than 30 days.
Baker Sales Systems will help you:
- Significantly expand
the capacity of your sales, marketing and
business development teams
- Improve the
efficiency of your sales prospecting funnel
- Dramatically decrease
your sales cycles
- Promote selling
clarity, motivation and sales proficiency
- Expand the geographic
reach of your marketing, sales and customer
services organizations
- Dramatically reduce
the time required to roll out sales improvement
initiatives
CRM or Customer Relationship Management is about systems designed to better
manage your contacts. It is usual to quote CRM benefits of efficiency and
accuracy of record keeping and better reporting, so it is good to hear of a
very different benefit, namely boosting of confidence.
This particular study comes from David Jefferson, an expert on CRM solutions
and implementation. He has a wealth of experience over many years of
implementing CRM systems within businesses and organisations of all sizes.
This case study involves a business selling primarily technical and
engineering project solutions. Within 3 months of the completion of their
implementation project the business closed a deal that they had not felt
confident about getting. They were up against an equally well resourced
opponent, but they won.
They had a procedure of building their understanding of their position in
the market place and always had a proper review of successes and failures.
They asked the customer why they had been chosen in preference to their
rival. The answer was simple. 'We chose you because you are more
professional'. This gave the team cause to reflect. What did the customer
mean when he used the word 'professional'? They felt that both companies by
any measure were professional and competent to carry out the work.
After interviewing the customer staff again, the business established how
the assessments of professionalism were being made. Customer staff confirmed
that they saw both contenders as capable of doing the job, but whenever they
contacted our client the person they spoke to knew what was going on in the
account and there was an instant response to queries. The unsuccessful
contender for the contract was always slow in responding and the customer
felt that this reflected an unprofessional handling of project files and
correspondence. Having the relationship documents immediately available on
the screen in their Maximizer CRM system had enabled them to project greater
customer care, interest and professionalism.
So a boost in confidence provided by a CRM system was a key contributing
factor in gaining a new account. This is a very hard to measure factor but
one of those benefits of CRM systems that are apparent after an investment
has been made.
Source: Tom Bisman link
Contact us for a free sales and marketing consultation on the effectiveness of your current go-to-market strategies and to discuss how our RevGen
Sales Systems can improve your bottom line.
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