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salesforce.com CRM Management Solutions
Each of these salesforce.com
CRM solutions are grounded in best practices collected from hundreds of thousands of sales professionals supported over three decades. You will increase the velocity of your sales cycle, eliminate sales bottle necks and maximize your sales team’s effectiveness in less than 30 days.
Baker Sales Systems will help you:
- Significantly expand
the capacity of your sales, marketing and
business development teams
- Improve the
efficiency of your sales prospecting funnel
- Dramatically decrease
your sales cycles
- Promote selling
clarity, motivation and sales proficiency
- Expand the geographic
reach of your marketing, sales and customer
services organizations
- Dramatically reduce
the time required to roll out sales improvement
initiatives
CRM software (customer relationship management) is a great
way to document and organize a company's interactions with
customers and sales prospects. Recently I had the opportunity to
reviews two of the top CRM programs and help determine which one
would work better for our sales force. We have been looking at
Salesforce.com which is all done over the internet, and
Microsoft Dynamics CRM.
Both programs are very similar allowing the user to basically
streamline all phases of the sales process and minimizing the
time that reps need to spend on administration and data entry.
CRM is really simple to use and you can customize it to fit your
company's needs. Since we are a medical device company, we have
customized each trial so that we can enter the names of the
accounts, office staff, physicians, contact information, and
previous notes. What is nice is that you can just bring the
account up on your smart-phone and click on the phone number
link and then call that account. Following the call your phone
automatically asks you if you want to "log the call." This
allows you to enter notes on what you discussed over the phone
so you are always up to date.
Other benefits of the programs are better customer profiling and
targeting, reduced expenses, higher sales productivity, and
higher overall profitability. For any rep in the field this is a
must. It makes it so easy and you don't have to flip through a
bunch of binders to find your post-call notes. Also, if you
travel a lot you're not lugging as much stuff around the globe.
Although both programs work great and are very effective, there
were a couple major differences. If you are familiar with
Microsoft Outlook then you will find the Microsoft Dynamics CRM
program very easy to use and follow. It has the same template as
Outlook and is very easy to navigate. One downside to this
program is the offline portion when using it on your
smart-phone. If you don't have a connection then you cannot
access your account profiles. This was a major turnoff for me as
a rep in the field. There are my times when I am preparing calls
while on a plane or in a hospital where you cannot have your
phone connection on.
With SalesForce.com, you can search account profiles anytime.
This program's navigation is a little different since it is a
web-based program, but it's still really simple. Most of us use
the internet on a daily basis so we are familiar with the
navigation options. While both of these programs have many
similarities from the customization options to the call logs, we
chose to go with SalesForce.com.
The main deciding factor was the ability to load profiles into
your phone before entering an account or plane ride where you
have to disable your connection.
Source: Will Cousin
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Contact us for a free sales and marketing consultation on the effectiveness of your current go-to-market strategies and to discuss how our RevGen
Sales Systems can improve your bottom line.
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