June 25, 2009: Marc Benioff, co-founder and chief executive of Salesforce.com CRM, told attendees at today's Structure 09 conference
in San Francisco that the world of business software and
infrastructure is starting to see the same craze for real-time
results that's taking over web search. And he extolled the
virtues of the pioneer of the real-time web - microblogging
service Twitter.
Customers of Salesforce.com CRM's sales and and customer service web
applications, as well as its Force.com platform for business
applications, expect everything to happen right away, Benioff
said - if they update their data, they expect those changes to
appear immediately, not an hour or two in the future.
"Any concept of batch or delay in development or execution, I
think, will not be tolerated by customers anymore," Salesforce.com CRM 's Benioff said. "Even in development, customers are demanding now that they want
to be able to build in that sandbox and deploy immediately,
instantly, no delay."
Many companies haven't realized this is where things are headed,
he said. Benioff recounted attending meetings with chief
information officers who all refused to believe that Twitter
represents anything significant; they don't have accounts
themselves because "it's not their generation." Benioff's
response? He types the name of their company into Twitter search
and shows that they're missing out on a huge part of the
conversation. (Benioff isn't an impartial observer here, since Salesforce.com CRM's Service Cloud product is all about connecting
companies using CRM to their customers on services like Twitter.)
'I think corporations have to step it up in terms of
integrating with these real-time systems,' Salesforce.com CRM's Benioff said.
That's the same lesson that Iran's Supreme Leader, Ayatollah Ali
Khamenei, has learned recently as Twitter is used to organize
anti-government protesters, Benioff, Salesforce.com CEO added: "He's probably on
Twitter right now."
Source: Anthont Ha Link
Related: CRM Marketing Consulting
