Jun 16, 2009: Companies adopting Salesforce.com CRM Sites use Force.com to build a
database, defining what data and information is to be made public
and to build the logic and business rules. They build the
front-facing pages with standard web languages such as HTML,
JavaScript, Flex and CSS before publishing their website or
applications on Salesforce's cloud platform.
Using Force.com's analytics, CRM users can monitor the performance of
their websites and make changes. The applications can also be
linked via the platform to CRM data already hosted on Force.com.
Australia's first Sites customer, Superwoman, provides financial
services and courses specifically for women. It has a large
marketing operation, emailing newsletters and event notifications
to 50,000 customers stored in a Salesforce.com CRM database.
Sites has allowed the company to use links to lead customers to
an individual portal, which displays their information direct
from a Salesforce.com CRM database. The CRM customers can also register
for events direct into their own record.
Instead of receiving 500 duplicate entries per email campaign,
the said that it now receives none. The company has also
been able to more closely follow the success of its campaigns as
well as monitor customer preferences. Within two months, it saw
an increase in sales conversions, raising the rate to 60 per cent
from 50 per cent - an increase of 5000 per mail-out.
Salesforce.com CRM also released a free version of its Force.com
platform yesterday, which includes Apex, Visualforce and Sites.
Currently it's only available in the US, although
Salesforce.com CRM intended to expand internationally later this year.
It doesn't include Salesforce.com CRM functionality such as accounts,
contacts, campaigns, leads, opportunities, forecasts, products,
cases and solutions. Other limitations on the free product are
that only one customer application and 100 users can be hosted,
the created website can only see 250,000 views per month, and 1GB
of storage is made available.
Source: Suzanne Tindall Link
Related: CRM Marketing Consulting
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