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Sales Cycle: Unlock the Power of Referral Selling
Module Objectives:
- Discover the power of referral selling to drastically
boost your closing rate.
- Identify and maximize the most effective types of
referrals.
- Understand the stages and strategies of an effective
referral process.
- Learn how to implement the five-step REFER model to leverage your sales contacts into a powerful referral network
Field Work:
- Identify 10 accounts that are candidates for
referrals and map the accounts using the Referral
Pyramid model.
- Develop a referral request statement that is unique
to the profile and needs of each account
- Schedule the referral calls into Outlook and conduct at least three.
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